Shopify

Google adwords: Stop using PPC, CPA is the only way to go.

Google adwords: Stop using PPC, CPA is the only way to go.

Cost Per Action (CPA): How to Lower Your CPA in AdWords Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per click, or CPC, because not everyone who […]

Headless Commerce Explained in 5 Minutes

Headless Commerce Explained in 5 Minutes

The world of eCommerce is changing. You might even say that it has lost its head. With consumers getting used to consuming content and making purchases through various touch points — from IoT devices to progressive web apps — legacy eCommerce platforms are struggling to keep up with the demands of the customer. Amazon Dash […]

Shopify vs. Magento: The Tide is Shifting

Just a few years ago, it was virtually unheard of for an ecommerce site to use anything but Magento for their shopping platform needs. Certainly a platform like Shopify wouldn’t have been in the running for what most considered a “top-tier ecommerce platform.” Slowly but surely, though, these sentiments have begun to change and, in […]

Website Accessibility and US Law

Website Accessibility and US Law: ADA Compliance and WCAG 2.0 By Hallie Kennedy on May 4, 2017 Last spring, I was approached by my local chapter of the Legal Marketing Association about presenting alongside attorney Dana Hoffman of Young Moore on the Americans with Disabilities Act (ADA) and its application to law firm website design. The presentation was fun and informative, and I was […]