Cost Per Action (CPA): How to Lower Your CPA in AdWords Cost per action, or CPA – sometimes referred to as cost per acquisition – is a… Read More »Google adwords: Stop using PPC, CPA is the only way to go.
Website loading speed importance- Truth be told. In this fast-moving world, speed makes a big difference when it comes to developing a website. Studies reveal that… Read More »Reasons why the loading speed of a website is crucial for your business
The world of eCommerce is changing. You might even say that it has lost its head. With consumers getting used to consuming content and making… Read More »Headless Commerce Explained in 5 Minutes
Just a few years ago, it was virtually unheard of for an ecommerce site to use anything but Magento for their shopping platform needs. Certainly… Read More »Shopify vs. Magento: The Tide is Shifting
1. What is the difference between PCI DSS and PA DSS? Short answer: Every organization that handles credit cards needs to comply with PCi DSS,… Read More »Credit Card Security: What is the difference between PCI DSS and PA DSS?
Website Accessibility and US Law: ADA Compliance and WCAG 2.0 By Hallie Kennedy on May 4, 2017 Last spring, I was approached by my local chapter of… Read More »Website Accessibility and US Law
Summary: Our latest ecommerce research revealed user-experience improvements to shopping sites such as large product images, robust reviews, and easy discounts. New designs suffer from… Read More »Ecommerce UX: 3 Design Trends to Follow and 3 to Avoid